Gennifer M. McKissack

  • Board Mem­ber
  • Prin­ci­pal & Founder of The McKis­sack Group

Gen­nifer McKis­sack, Prin­ci­pal & Founder, The McKis­sack Group, she has over 15 years of expe­ri­ence lead­ing brands to excel­lence.

After attend­ing Clark Atlanta Uni­ver­si­ty in Atlanta , GA where she stud­ied com­mu­ni­ca­tions with an empha­sis in Jour­nal­ism, Gen­nifer start­ed her career in Bev­er­ly Hills, CA. work­ing in the enter­tain­ment indus­try at top tal­ent agen­cies, ICM and The Firm. Her broad expe­ri­ence rang­ing from celebri­ty endorse­ments to brand mar­ket­ing and P.R. pro­pelled Gen­nifer into senior man­age­ment posi­tions with lux­u­ry and lifestyle brands such as Neiman Mar­cus, Nord­strom, Barney’s New York (Dig­i­tal Con­tent Cura­tor), and Levi Strauss & Co. (Social Media Expert / Style Advi­sor / Brand Mar­ket­ing + Pub­lic­i­ty).

In 2015 Gen­nifer launched The McKis­sack Group. Tak­ing her knack for nego­ti­at­ing high-pro­file part­ner­ships and turn­ing them into oppor­tu­ni­ties that lever­age orig­i­nal con­tent  across dig­i­tal and main­stream media plat­forms; she has secured sev­er­al brand place­ment  oppor­tu­ni­ties for her care­ful­ly select­ed client base. To date, some of the brands Gen­nifer has worked with include: Roc Nation ‘Made in Amer­i­ca fes­ti­val’, Tidal, Cadil­lac, Cee­Lo Green, Jae Mur­phy (Jason Deru­lo tour DJ), GoPro, Cov­er­Girl, Essence Mag­a­zine, InStyle, Good Morn­ing Amer­i­ca, and The Today Show, Gen­nifer is a self pub­lished author, and a  for­mer fash­ion and lifestyle expert on Phoenix, AZ’s ABC15 Sono­ran Liv­ing.

” We pro­vide diverse edu­ca­tion­al pro­grams that impact under-served stu­dents & vet­er­ans. ”